Meet Iluka Cindi
One stretchy toy. A thousand steady hands.
I'm Iluka Cindi, and Bounce Back Co started with a question I couldn't stop asking myself: what happens when a kid has nothing steady to hold onto?
Before this, I spent years working in domestic violence support and with people navigating trauma and addiction (and you might also know me from Hustle & Grace).
I sat across from a lot of people on a lot of their hardest days, and I noticed the same thing over and over. A fidget toy in someone's hands helped soothe them. It gave them something steady to hold onto while everything else got figured out.
It kept restless hands busy and anxious minds a little more settled, in a way that actual words sometimes couldn't.
I've also always loved education, genuinely, since long before any of this. There's something about giving a young mind (or honestly, any mind) something engaging and hands-on that just makes sense to me. Combining that with everything I'd seen in my work felt less like starting a business and more like finally putting two things I already cared about into one.
So I found the stretchiest, most satisfying, most impossible-to-put-down toy I could, a rainbow noodle that bends under pressure and always, always springs back into shape , and built a company around it.
Our Story
We make toys built to bend, never to break.
Bounce Back Co started with a simple obsession: stretchy, twistable, endlessly satisfying sensory toys.
The kind you pull, loop, knot, and stretch far longer than you meant to.
We're based on the Gold Coast, and every order ships from right here. Our toys are made from soft, flexible TPR, non-toxic, latex-free, and built to spring back into shape no matter how many knots you tie in it.
But there's something else going on underneath all that colour.
For every Squiggle sold, we give one to a child who's having a much harder day than most — through partnerships with shelters, child advocacy centers, and trauma recovery programs across Australia. No labels. No difference between the one you bought and the one we gave away. Same toy. Same joy. That's the whole point.
We believe every kid — every person, really — deserves something steady to hold onto. Sometimes that's all it takes.
Shop The Colourful fun
